Insurance has a wide range of customers with varied needs. Customer service-led organisations have embarked on the implementation of RPA and Big Data to serve their clients.Business intelligence, robotic process automation and integrated systems have progressively reduced the need for people to conduct mundane tasks.As a consumer of Big Data, the insurance sector is one of the most challenging since insurers collect large amounts of data from customers, intermediaries and healthcare providers. They, in turn, have to evaluate risks and decide on the premiums to charge customersData, therefore, can be employed to curb fraud and save the industry millions of shillings while making the setting of the cost of premiums appropriate and aligned to demographics.